The Marketing Diploma combines lectures, case studies, a marketing practicum and simulated business exercises to expose you to essential marketing concepts. Set yourself up for a rewarding career with a general business education, and gain specialized knowledge in customer relations, selling, advertising, marketing research and management.
Get work experience while you study
Put your skills to work by joining the optional Co-operative Education Program, which alternates semesters of study with paid, full-time work in your field. You’ll earn money while gaining experience, building your resume and getting an employer reference, all before you graduate. To participate in Co-op you need to plan two semesters in advance.
In the Business Internship Program, you’ll apply the theory and knowledge you’ve learned in class into a real-world business setting. During your unpaid part-time internship, you’ll be assigned tasks and projects that junior management, marketing, business, administrative and/or sales employees complete in the modern workplace.
To be accepted into the internship program or the Co-op program, you must contact the Career Centre early in your studies at Douglas College.
Career opportunities and future education
Upon graduation from the Diploma in Marketing, you’ll be qualified for entry-level management trainee positions in retailing, financial marketing or industrial sales. Over 8,600 marketing and advertising job openings are expected in B.C. over the next 10 years.
If you’d like to continue your education into a degree, all Marketing Diploma classes transfer into the Bachelor of Business Administration in Marketing at Douglas College.
市场营销文凭课程将讲座、案例研究、市场营销实习和模拟商业练习相结合，让您接触到重要的市场营销概念。通过通识商业教育，您将获得一份回报丰厚的职业生涯，并获得客户关系、销售、广告、市场调研和管理方面的专业知识。
边学习边积累工作经验
加入可选的合作教育项目，将您的技能运用到工作中。该项目将学期学习与您所在领域的带薪全职工作交替进行。在毕业前，您将在积累经验、完善简历和获得雇主推荐信的同时获得收入。要参加合作教育项目，您需要提前两个学期做好规划。
在商业实习项目中，您将把课堂上学到的理论和知识运用到真实的商业环境中。在您的无薪兼职实习期间，您将被分配由初级管理、市场营销、商务、行政和/或销售员工在现代工作场所完成的任务和项目。
要想被实习项目或合作项目录取，你必须在道格拉斯学院学习初期就联系职业中心。
就业机会和未来教育
完成市场营销文凭课程后，你将有资格担任零售、金融营销或工业销售领域的初级管理培训生职位。预计未来10年，不列颠哥伦比亚省将有超过8,600个市场营销和广告职位空缺。
如果你想继续深造，道格拉斯学院的所有市场营销文凭课程均可转为市场营销工商管理学士学位课程。