Esports Marketing and Event Management

Conestoga College

Program Overview

Our one-year Esports Marketing and Event Management graduate certificate program will introduce you to the world of esports, focusing on the industry’s marketing and event management aspects. The program covers a variety of topics in the esports industry. You will learn theoretical and applied skills that will prepare you to be a leader in one of the fastest-growing industries in the world. You will learn all aspects of planning and launching esports events, including sponsorship, promotion, sales, and marketing. This program prepares you to enter an exciting career in esports marketing and event planning.

Careers – September 2025

Job opportunities may include both freelancing and/or full-time positions. Job titles may include Team Management, Event Coordinator, Community Management, Social Media Marketer, Social Media Manager, Content & Media Specialist, Content Generator, Marketing Coordinator.

Courses

Effective Writing and Presentation for Business 高效商务写作与演讲
COMM8041 COMM8041
   
Conestoga 101 康尼斯托加101
CON0101 CON0101
   
Introduction to Esports and the Esports Ecosystem 电子竞技及电子竞技生态系统简介
MKT8350 MKT8350
   
Introduction to Marketing 市场营销简介
MKT8360 MKT8360
   
Introduction to Sales 销售简介
MKT8370 MKT8370
   
Esports Channel Management 电子竞技渠道管理
MKT8380 MKT8380
   
Esports Event Management 电子竞技赛事管理
MKT8390 MKT8390
   
Esports Sponsorship and Sales 电子竞技赞助与销售
MKT8400 MKT8400
   
Safety in the Workplace 工作场所安全
OHS1320 OHS1320
MKT8380 MKT8380
Team and Event Budgeting and Finance 团队及赛事预算与财务
ACCT8230 ACCT8230
   
Career Management 职业管理
CDEV8132 CDEV8132
   
Field Placement (Esports Marketing and Event Management) 场地布置(电竞营销与赛事管理)
FPLT8440 FPLT8440
   
The Global Business of Esports 电竞的全球商业
MGMT8980 MGMT8980
   
Esports League, Team and Player Communications 电竞联盟、战队及选手沟通
MGMT8990 MGMT8990
   
Esports Marketing and Brand Activation 电竞营销与品牌激活
MKT8410 MKT8410
   
Audience Development and Analytics 受众拓展与分析
MKT8430 MKT8430
   
Esports Capstone Project 电竞毕业设计
MKT8440 MKT8440

Admission Requirements

  • Ontario College Diploma, Ontario College Advanced Diploma, Degree, or equivalent
  • Applicants with 5+ years of experience in the marketing communications and esportsmarketing/management field with no post-secondary credential will be considered.
  • If your transcripts are from outside of Canada, you will need to obtain a document to document general evaluation. You can use an approved provider of credential evaluation services such as ICAS or WES, or you can request a credential evaluation through the college using the Assessment of International Credentials for Admissions and Credit Transfer online form.
  •  

Programs Details

Program Code : 1563

Credential : Post Secondary Diploma (2-year)

Duration : 1 year (2 academic terms) weeks

Intakes - Open

September 2025

Tuition Fee

  • September 2025 to August 2026-Waterloo campus Campus $19662.22  CAD / Year
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